What type of data does participant observation primarily seek to gather?

Participant observation primarily seeks to gather qualitative insights. This research method involves the researcher immersing themselves in a specific social context or group to observe behaviors, interactions, and social dynamics in real-time. The goal is to understand the meanings and experiences of participants from their perspective, which is best achieved through qualitative data.

Qualitative insights allow researchers to explore the complexities of human behavior, social practices, and cultural norms that cannot be easily quantified. This type of data typically includes detailed descriptions, personal experiences, and contextual factors that help paint a richer picture of social phenomena. The emphasis is on depth rather than breadth, making participant observation a valuable tool for sociological research aimed at understanding the subjective experiences and realities of participants.