What is meant by "informant" in qualitative research?

In qualitative research, the term "informant" refers to a person who provides valuable insights and information about a particular social group or community. Informants are integral to qualitative research methods, as they offer firsthand perspectives, experiences, and understanding of the social contexts being studied. Unlike participants who may simply respond to survey questions or provide basic responses, informants are often deeply involved in the community or social group and can share nuanced knowledge that helps researchers grasp complex social phenomena.

This rich, contextual information is essential for qualitative research, as it helps to build a comprehensive understanding of the cultural, social, or behavioral dynamics within the studied group. Informants often engage in conversations with researchers, share stories, or participate in discussions that allow for a deeper exploration of the subject matter rather than just providing statistical data or dry facts. This dynamic makes the role of informants crucial in qualitative studies, enhancing the depth and relevance of the research findings.